Levi’s announces their new line of clothing called The Commuter. The Commuter line is all about customers who are cyclists or would be cyclists if it were somehow easier to cycle.
These clothes have built-in features such as reflection tape, stylish utility waistband for hanging a bicycle lock, stretchy jean fabric, water repellant material, and a host of other innovative ideas.
The benefits of this clothing line are focused on the Levi customer who either uses their bike for pleasure or to commute, reduces the barriers to bicycle usage, and are clearly aligned with Levi’s sustainability goals as stated on their corporate website.
“Maximizing energy efficiency and addressing climate change lie at the heart of our efforts to restore the planet. We have been and will continue to be outspoken champions for public policies aimed at reducing greenhouse gases.”
Levi’s has turned the simple blue jean into a smart, functional, easy to use, customer focused, environmentally aligned, ethically produced, reasonably priced, stylish product. And isn’t that what service leadership is really all about?!?!?
Hey Levi’s! How about built in fiber solar cells to peddle the bike?!?! Customers never stop wanting more, do we?