Published today by Business Insider, this graphic shows how critical it is for service leaders to step up their game and provide customer service via Facebook.
“Facebook is quietly eating up all the time we spend on the web at the expense of all other static non-Facebook sites, according to an analysis by Ben Elowitz CEO and founder of Wetpaint, a digital media startup.
If you exclude online video, and mobile web consumption, Elowitz says, “the web is shrinking.” He says the rest of the web is quickly becoming “irrelevant,” and argues that in the future companies will need to spend less time on SEO, and more time on optimizing for Facebook.”
The entire original article, The Web Is Shrinking. Now What?, is on the Wall Street Journal’s All Things D website.
Please do yourself a favor and read this insightful piece.